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As one of America’s most iconic brands, Pepsi-Cola has long understood the power of lifestyle marketing targeted toward the nation’s youth. 

When the company launched its groundbreaking “Pepsi Generation” advertising campaign in 1963, it revolutionized soft drink advertising by selling an aspirational identity rather than a product. 

This bold gamble on capturing the spirit of a rising generation paid off spectacularly, and numerous campaigns since have effectively aligned Pepsi with the self-image of youth culture across decades.

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